What it’s like to: Intern at a Music PR Agency

The Music Industry Is All About Connecting With Fans

Interning at a music PR agency can be a fantastic opportunity for those who love music media and want to work in the music industry. As an intern, you will be exposed to the daily operations of a music PR agency and gain hands-on experience of how a music PR agency functions.

In it’s simplest form, a music PR agency is a company that specialises in promoting and publicising musical artists, labels, and events. The agency is responsible for creating and executing marketing and promotional campaigns that increase the visibility of their clients in the media and among fans. Agencies work with media outlets, bloggers, influencers, and event organisers to ensure that their clients get maximum exposure.

Students that are placed with PR agencies by BeatBrdg for their internships are usually assigned tasks that help with the day-to-day operations of the agency, in addition to specialsing in areas that may compliment their existing skill sets.

To get an understanding of what these tasks may involve, read on:

Research

One of the most important roles of an intern is research. Youmay be asked to research the latest trends in music and the media, as well as the competition. You may also be asked to research potential media outlets, bloggers, and influencers that can help promote the agency’s clients.

Social Media

Social media plays a vital role in the promotion of music, and you may be tasked with helping manage the agency’s social media accounts. This includes creating content, scheduling posts, and monitoring engagement

Writing

Writing is an essential skill in the music industry, and interns may be given the opportunity to write press releases, bios, and other promotional materials. You might also be aksed to help prepare, and draft pitches to media outlets and bloggers.

Event Coordination

Music events are a great way to promote clients, and lots of interns get involved in the coordination of these events. This may include organising guest lists, liaising with event organisers, and ensuring that everything runs smoothly on the day of the event.

Administrative Tasks

Not as exciting as attending events, but interns may be tasked with assisting with the day to day administrative tasks such as answering phones, responding to emails, and scheduling appointments.

If an internship in music PR is a challenge that you would love to take on, visit the destination pages to learn more about our programs and the cities we work in, and then submit your application form to begin the process.

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